The Stained Glass of Your Church
In this episode of Branding Beyond Sunday, JD Beacon discusses about the importance of photography and social media in representing your church's digital presence today. He draws a comparison between social media platforms and stained glass windows, emphasizing on how these platforms can serve as the modern representation of your church. Beacon advises on the optimization and geotagging of photos to effectively reach the intended audience and to be recognized by Google. Viewers process visuals much faster than text, hence the photos uploaded must reflect the authenticity and welcoming spirit of your church. Furthermore, the strategic posting of these images on various social platforms like Facebook, Instagram, and TikTok is essential. Lastly, Beacon encourages to conduct an audit of your digital presence to ensure it aligns with the church experience you wish to portray.
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Creators and Guests
Host
JD Beacon
JD Beacon is a passionate communicator, brand strategist, and the host of Branding Beyond Sunday. With a heart for ministry and a knack for visual storytelling, JD helps churches build brands that reflect their mission and engage their communities effectively. He believes that branding is ministry, and every visual detail plays a role in sharing the hope of Christ. When he’s not podcasting, JD enjoys connecting with pastors and church leaders to help them align their branding with their message, ensuring every interaction reflects the Kingdom.
